I personally love hashtags. Using a hashtag is a great way to show a brand love. Allowing a brand or contact to connect with your following by sharing their brand is the ultimate gesture. They get to connect with your reach and potentially make a new connection. When you use a hashtag, you can also connect with people that attended the same event you attended. Follow-up email, maybe? Lastly, a hashtag can show a connection between your brand and a brand you are working with. For example, I recently executed a Kate Spade event and used the hashtag isokeprXkatespade. The hashtag is chic and it represents my brand as well as Kate Spade. There are several cute and subtle ways to incorporate a brand’s name into an event or story you are writing. Here are my top five ways to share a hashtag: Place the hashtag on the invite. – […]
October has been an amazing month! Great collaborations, successful pitching, fun events executed (Kate Spade was my favorite!) and I had the opportunity to write for one of my favorite brands. Darling magazine is one of my favorite publications to read. Darling is a magazine that empowers women while covering business, fashion, beauty, health and travel. They have an amazing reach of fabulous gals. Check out their Instagram here and follow. Read my piece PR Tactics You Can Use On Your Own Career. Enjoy the piece and let me know your thoughts!
I wake up before 6 a.m. every weekday morning. I believe in starting the day strong. I’ve been told that I shoot out of bed like a rocket. After a great night sleep, I am ready to conquer the day. I have morning rituals that I have been doing since college that I swear by. They keep me organized, inspired, fit and productive. What more can a PR girl ask for? Here are my top five morning ritual secrets – I love working out! I try to work out every morning. Whether I run, use the elliptical or ride a bike exercise is vital to me. The benefits of working out are amazing. The good endorphins that are created when you work out are everything! Here is a piece I recently read about the benefits of working out – here. Check email and respond to all emails by 9 a.m. […]
Writing is a huge part of being a publicist. You have to be able to write creative copy, press materials and fabulous emails every day. Here are some simple concepts to get you started on a new writing journey! Communication is key. Always start with a strong opening using the receiver’s name. When you are writing an email, make sure you are clear and concise. Ask yourself, what does your email imply? Did you have an ask? Were you sure to articulate the ask? Read your final email aloud before sending. To me Inspiration is the biggest part of writing. Set aside two times a week to brainstorm. Two fifteen-minute sessions to come up with new ideas. Setting time aside to consciously think about your writing allows you to think creatively. Write from anywhere, whenever an idea hits. Jot down your ideas in a pad or save cool blurbs in your phone. […]
I just finished the most amazing book, Leave Your Mark by Aliza Licht. Aliza is a major PR pro. She has executed PR for DKNY for many years and was the adorable voice behind the Twitter account DKNY PR Girl. Leave Your Mark is full of ideas, lessons and PR tips. I would recommend this book to someone considering making Public Relations a career and for any PR girl. Totally, an easy read! Favorite Takeaways from the book – Keep files on everything. Be organized. – Keep spreadsheets of contacts. Google Docs can be a great resource. Always think about your next career move. – Keep a list of weekly and yearly goals. Be kind. – No matter how successful you become, stay humble. Be consistent on social. – Create an editorial calendar to stay on track. You have to start somewhere. – Never be afraid to start pursuing your […]
I lived in Paris for a while a few years ago and it was amazing. I shopped my way through Europe, made it to Africa, ran around the city, wrote and visited at least twenty to forty museums. It was the most inspiring time in my life. I visit Paris every year and that will never change. As an entrepreneur, I think it is important to have a place that brings you ultimate peace. A place where you can relax, clear your mind or come up with new innovative ideas for your brand or clients! The place may be an international location or it may be your gorgeous new office at home. No matter the place, make sure you have music, a pad and a pen. If you make your way to Paris I created a list of things you must experience. District – The 8th – Champs Elysées Explore – Walk […]