Gaining Exposure For Men’s Brands

The space for Men’s fashion keeps expanding. I personally love Men’s fashion, boys have a way to make being fashionable, creative and classic seem simple. Nowadays getting a great quality, reasonably priced custom suit or button-down is easy. Suit Supply is my favorite men’s brand and has been for the last few years. There are tons of cool brands working to make men look super stylish and lucky for us we get to enjoy the swag! Gaining exposure for a women’s brand is a bit different than gaining exposure for a men’s brand. As a publicist you still want to be creative, innovative and timely. However, you want a slightly different approach with men at top of mind. If you have a client that focuses on Men’s fashion here are a few quick ideas to get exposure for the brand and to push any Men’s fashion brand forward. Focus on […]

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The Beauty of a To-Do List

A To-Do list is a thing of beauty. As a publicist, I create a To-Do list (or two) every day and it without a doubt is the single most important thing that makes my day successful. To stay productive I wake up very early and I work out most mornings, however my To-Do list keeps me on track once the day begins. A To-Do list keeps you from forgetting the things you want to achieve each day. When you create a To-Do list you clear the space in your mind for other things like execution. After creating a solid list, fully review your list at least three times a day. Once you cross each item off your daily list, you feel accomplished which pushes you toward another successful day. I LOVE crossing items off my list one by one. Use the few items left on your list to start your […]

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Greece Inspired Me.

My love for traveling grows stronger year over year. I am off to Amsterdam in a few weeks and I was in Greece earlier this year. While, I mostly focus on art, fashion and friends when I travel learning about the history of each country I visit is amazing. Greece didn’t disappoint. A place rich in style and culture. I was given the opportunity to write about my Grecian experience for the Pink Pangea. A super cool brand for gals that love to travel. Like me! You can find my piece here. I can’t wait to hear what you think! XOXO

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This Should Go Viral!

When you are working with a brand, there are always opportunities to share what is going on behind the scenes with the public. People love the inside scoop and newsworthy happenings are a great way to share the brand values.  Maybe there is a new collection, a launch party next month or a huge corporate responsibility win. These are the perfect opportunities to share with the public and your loyal customers. Once you identify a cool opportunity, think about ways to make the event viral. Spread the good news! What social networks would work best to spread the news? Instagram, YouTube and Twitter are a great start. All three are super easy to use and there are hundreds of millions of people on these platforms. How to share? Do you have an email list? You should! An email or a brand newsletter is a great way to share the news. Make […]

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The Dreamy Entrepreneurial Girl.

  I was reading something very recently about being a woman entrepreneur. I pulled a lot from the article but the idea that stuck with me most was about personal dreams. Whether your dreams are tiny, traditional or outrageous every girl should have a list of dreams. The article spoke about creating a list of 100 dreams. It is sort of the ultimate vision board. I have started working on my list I am currently at 45 and never realized how attainable my wildest dreams were. Many of them I have already achieved like, living in Paris and traveling to Africa but this list gives me the vision and the want to achieve them all. Here is a part of my 100 Dreams List so far. Own a home. (Check!) Graduate college. (Check!) Travel to Amsterdam. Travel to Germany. (Check!) Live in London. Visit London. (Check!) Live in Paris. (Check!) […]

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Why Every Small Boutique Needs A Publicist.

I love working with small boutiques. They typically only carry a few of the exact same pieces and I find the collections much more exclusive. Most boutique owners create a cohesive style for their brand which is great for any shopper. Chances are, if you find one piece you adore within your favorite boutique you will find may more. Boutique owners are usually amazing creatives that work long hours, within very tight timelines and small budgets. They are resourceful gals and guys and the perfect publicist can be an invaluable asset. Here are four reasons every small boutique needs a publicist. A publicist can help a small boutique earn media coverage by working with their personal media contacts to create content worth distributing to the public. There are many different avenues that a publicist can use when working with the media to get coverage; blogs, magazines, radio and TV are […]

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