Being able to provide your clients with analytics and data is very important. You have an event and all goes very well. The press attends the party and all of your favorite Influencers come. Not only do they attend the party, they capture the party with an Instagram post and create Instastories throughout the night. Amazing! You will want to share this information with your client in a clear and concise way. Here is a easy way to capture the reach for your client. Example Fashion Writer Chloe – 25k followers Fashion Writer Ella – 6k followers Fashion Writer Vera – 104k followers Fashion Writer Anika – 33k followers Fashion Writer Juliet – 18k followers The total reach with only these fashion writers is 186k. Amazing, right?! You can also dig a little deeper and calculate how many, “Likes” they have on their photo from your event or how many […]
What is an Instagramable Moment? – An Instagramable moment is a picturesque moment worth capturing. A few examples of Instagramable moments are, a group of well-dressed girls laughing, the perfect side shot of a flawless heel or a perfectly lit dressing room selfie. Creating Instagramable moments is an art form. When creating these moments for a client you need to think about the brand and the target audience before you decide on a strategy. Capturing the perfect, Instagramable moment helps create and multiply your clients reach by creating a moment worth sharing with others. Here is a quick example – Three of your favorite fashion writers love the shoe meets champagne moment you have crafted at a client collection unveiling. They all take a photo and post it to their Instagram. One writer has a reach of 11k, one has a reach of 24k and one has a reach of […]
Happy New Year! Another amazing year has passed and another amazing year is upon us. If you are anything like me, you have your trusty list of resolutions and you have already started setting and crushing goals for the week and working toward your goals for the year. Being organized, productive and executing is on most every PR girl’s list. With that idea in mind, I thought about the things needed to achieve those goals. A gorgeous creative space is so necessary. There needs to be a space where you can focus on just business. Not a bed or a couch, a space that you have created with your aspirations, brand and ideas in mind. If you are lucky, you have a home office. In a city like D.C., you have a perfect little nook. A desk of dreams! Here are a few ideas to utilize your space and move […]
Creating a guest list for a client party can be tricky and it is without a doubt the most important part of any party. You want to be sure you invite the right editors and writers to every party to expose them to your client’s brand. Review your list of media contacts and create a list for that specific party. A generic list can be a great start but a well thought out list around the actual party is worth creating. When creating the perfect guest list ask yourself these questions. Who would love this brand? Who would love this experience? Who would mesh well with the client? Who provides great coverage? Who is easy to work with? If I am not sending out tangible invites (Which I love!) I absolutely love Paperless Post. The chic and colorful styles of invites are endless. You can create gorgeous invites in a […]
From October to February is Gala season! I recently collaborated with Rent The Runway to share my picks for 2017 Gala looks. Rent The Runway has an amazing selection of gowns for any gala. They carry a variety of designers including Marchesa, Monique Lhuillier and Slate and Willow. The party was at the Georgetown Rent The Runway showroom with fashion Influencers, fashion editors and fashion writers with a total reach of over 250k. Here are my dress picks; Monique Lhuillier Midnight Lace Gown Marchesa Notte Silver Embroidered Gown Monique Lhuiller Navy Spiderweb Gown Cynthia Rowley Woodland Dress Which look is your favorite?
Fashion editors and writers are always extremely busy. They are looking for great content, reading about fashion consistently, making sure visuals are perfection, and let us not forget – writing! I wanted to share a new PR idea that is working like a charm. Most fashion photographers understand how important images are in the world of fashion. I typically get images the day after an event. Once I receive the images, I email the best images to the fashion editor or writer that they are the best fit for. Is it a great image of the writer? Does the image speak to their writing style? This provides the writer with content and it helps the publicist continue to share a client’s brand. Whether they use the image on their social or for an actual piece they write is irrelevant. Either option is great exposure! I send along the gorgeous photos […]