What words come to mind when you think of your brand? What words come to mind when you think of your client’s brand?
There are words that describe exactly who you are. What you are aiming to be for your client. What are those words?
These eight words describe my brand perfectly. They not only describe my clients but it describes the work I do for them. These words are the overall themes that I pull from when executing PR.
Luxury is at the top of the list. Whether it is the actual brand I am working with or the energy at an event. I always want luxury to be a part of the plan.
Professionalism is a must have. I read and reread emails to make sure there are no typos. I aim to never be late and I always try to be over prepared, whether it’s an agenda for a quick meeting or a list of prep questions for a client at a panel discussion. It is important to me to always be a step ahead.
Inspiration is probably one of my favorite words of all time. I get inspiration from everywhere; books, fashion, magazines and art. I can literally pull inspiration from anywhere. Inspiration from all of these things makes it easy for me to come up with innovative ideas for my clients.
I love being Creative. Whether its painting, visiting a museum, creating a social calendar or putting together one of my statement outfits, being creative is a huge part of my day to day.
Collections come to mind on the fashion and art side. Fashion brand collections come out quarterly, typically one collection a season. An artist’s collection can take a bit more time. Here is one of my favorite recent Modern Art collections by artist JONNMARC, entitled IN CORNER.
Visuals rule. I wrote about the importance of visuals in a recent piece found here. Visuals can include event design, social media, website or cards. In my eyes every visual has to be beautiful. The perfect fit for the brand.
Each brand presentation has to be – Gorgeous. Chic. Perfect. I am a little bit of a perfectionist.
These words are a vision board to me. A fun exercise for any professional is to create a vision board of words. Think about your aspirations and the things that are most important to you.
What words speak to your brand?