Fashion editors and writers are always extremely busy. They are looking for great content, reading about fashion consistently, making sure visuals are perfection, and let us not forget – writing!
I wanted to share a new PR idea that is working like a charm. Most fashion photographers understand how important images are in the world of fashion. I typically get images the day after an event. Once I receive the images, I email the best images to the fashion editor or writer that they are the best fit for. Is it a great image of the writer? Does the image speak to their writing style?
This provides the writer with content and it helps the publicist continue to share a client’s brand. Whether they use the image on their social or for an actual piece they write is irrelevant. Either option is great exposure! I send along the gorgeous photos with a thank you email and the event hashtag.
Give this gem a try and let me know the results!