Capturing London Cool

When traveling overseas I am always super impressed with the creative, risky fashion that I see. The small boutiques and designers in Europe and Africa are fabulous. They are not afraid to use color or unpopular shapes. I constantly research and read about fashion brands in cities before I visit. England has an amazing selection of new and classic brands that create the London Cool look. When in London the looks that I fall in love with are always very different with great shape but classic in their own right. I guess this explains why London Fashion Week is always a moment. Here are my top three favorite English brands. These brands are gorgeous, edgy and inspiring. Lekilt  Yes, KILTS! This brand has its own twist on the classic kilt. Plaid is an obvious must have but they have super high-waisted options, bright color options and a jean kilt! This […]

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Perfectly Planning Your Week

I am an absolute planner. It has always worked in my favor. There are instances where I am super spontaneous but I actually love to plan. Especially when it comes to PR. I honestly believe that is how I am able to achieve so much in a day. As a publicist, making sure every deadline is met and following up in a timely manner are both essential. Keep tracking of every email, commitment and every piece of coverage can be a fulltime job. Here are the top five ways I plan my entire week: Take an hour on Sunday to look at your schedule for the upcoming week. Set reminders for meetings and calls in your phone for the hour prior to the meeting and a second reminder for ten minutes prior to the meeting. Send an email the day before to reconfirm any meetings and express your excitement. Capture […]

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A Grateful Girl!

I am such a lucky girl. I had the opportunity to be on fabulous podcast, “Healthy At Any Size”. On the episode titled, “Grace, Grit and Gratitude” I talk about my life, my health routine and my work. We stumbled on one of my favorite topics – Gratitude and I was able to talk about my beliefs around being gracious. With Thanksgiving just passing and the holiday season upon us the gracious energy is everywhere. Being with family and friends is a must and spreading joy, donating and volunteering is something we will all continue to do. Listen to the podcast! – Grace, Grit and Gratitude with Isoke Salaam. Read our daily gratitude piece. Check out Melinda’s Instagram here! What are you most grateful for?

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Hashtag Crushing.

I personally love hashtags. Using a hashtag is a great way to show a brand love. Allowing a brand or contact to connect with your following by sharing their brand is the ultimate gesture. They get to connect with your reach and potentially make a new connection. When you use a hashtag, you can also connect with people that attended the same event you attended. Follow-up email, maybe? Lastly, a hashtag can show a connection between your brand and a brand you are working with. For example, I recently executed a Kate Spade event and used the hashtag isokeprXkatespade. The hashtag is chic and it represents my brand as well as Kate Spade. There are several cute and subtle ways to incorporate a brand’s name into an event or story you are writing. Here are my top five ways to share a hashtag: Place the hashtag on the invite. – […]

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My Collaboration With Darling Magazine

October has been an amazing month! Great collaborations, successful pitching, fun events executed (Kate Spade was my favorite!) and I had the opportunity to write for one of my favorite brands. Darling magazine is one of my favorite publications to read. Darling is a magazine that empowers women while covering business, fashion, beauty, health and travel. They have an amazing reach of fabulous gals. Check out their Instagram here and follow. Read my piece PR Tactics You Can Use On Your Own Career. Enjoy the piece and let me know your thoughts!

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My Five Morning Rituals as a PR Girl

I wake up before 6 a.m. every weekday morning. I believe in starting the day strong. I’ve been told that I shoot out of bed like a rocket. After a great night sleep, I am ready to conquer the day. I have morning rituals that I have been doing since college that I swear by. They keep me organized, inspired, fit and productive. What more can a PR girl ask for? Here are my top five morning ritual secrets – I love working out! I try to work out every morning. Whether I run, use the elliptical or ride a bike exercise is vital to me. The benefits of working out are amazing. The good endorphins that are created when you work out are everything! Here is a piece I recently read about the benefits of working out – here. Check email and respond to all emails by 9 a.m. […]

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