When you are working with a brand, there are always opportunities to share what is going on behind the scenes with the public. People love the inside scoop and newsworthy happenings are a great way to share the brand values. Maybe there is a new collection, a launch party next month or a huge corporate responsibility win. These are the perfect opportunities to share with the public and your loyal customers. Once you identify a cool opportunity, think about ways to make the event viral. Spread the good news! What social networks would work best to spread the news? Instagram, YouTube and Twitter are a great start. All three are super easy to use and there are hundreds of millions of people on these platforms. How to share? Do you have an email list? You should! An email or a brand newsletter is a great way to share the news. Make […]
I was reading something very recently about being a woman entrepreneur. I pulled a lot from the article but the idea that stuck with me most was about personal dreams. Whether your dreams are tiny, traditional or outrageous every girl should have a list of dreams. The article spoke about creating a list of 100 dreams. It is sort of the ultimate vision board. I have started working on my list I am currently at 45 and never realized how attainable my wildest dreams were. Many of them I have already achieved like, living in Paris and traveling to Africa but this list gives me the vision and the want to achieve them all. Here is a part of my 100 Dreams List so far. Own a home. (Check!) Graduate college. (Check!) Travel to Amsterdam. Travel to Germany. (Check!) Live in London. Visit London. (Check!) Live in Paris. (Check!) […]
I love working with small boutiques. They typically only carry a few of the exact same pieces and I find the collections much more exclusive. Most boutique owners create a cohesive style for their brand which is great for any shopper. Chances are, if you find one piece you adore within your favorite boutique you will find may more. Boutique owners are usually amazing creatives that work long hours, within very tight timelines and small budgets. They are resourceful gals and guys and the perfect publicist can be an invaluable asset. Here are four reasons every small boutique needs a publicist. A publicist can help a small boutique earn media coverage by working with their personal media contacts to create content worth distributing to the public. There are many different avenues that a publicist can use when working with the media to get coverage; blogs, magazines, radio and TV are […]
In this edition of you need a publicist, let’s talk Uber. Wow. So, a few weeks ago the saga began. Uber placed themselves right in the middle of the NYC taxi drivers strike, in essence disrespecting the taxi drivers and seeming unsupportive of the cause. Next, Uber released an odd social message addressing the issue when the backlash began. There should have been a formal respectable statement. The backlash began. Reports showed that over 200,000 people deleted the Uber app following the #deleteUber hashtag. The CEO then released a public statement as an explanation. The public felt it was too little too late. Shortly thereafter, the CEO dropped out of the new administration’s business committee. Interesting timing giving the stance Uber expressed just a few days earlier. Did the CEO drop out because he no longer believed in the ethics and the morals of the new administration or was it […]
As true fashion lovers we all have our favorites. Vogue is like a bible to many girls and reading our favorite magazine while zipping around the city is as important as our daily workout. I have favorite fashion designers, fashion books, fashion magazines and fashion hashtags. I use these as inspiration, for educational purposes and I always love to know what is happening in the world of fashion. Here are my Fashion basics. As necessary as black and white statement pieces in every gals wardrobe! Designers Emilio Pucci Kenzo Dior Kate Spade Alexander McQueen Books The Little Dictionary of Fashion Dior by Dior How To Be Parisian Wherever You Are Coco’s World Champagne Supernovas Magazines Vogue Elle Harper’s Bazaar GQ Vanity Fair Hashtags Vintage OOTD Outfit Styleinspo Fashionista Tell me about some of your fashion basics!
What words come to mind when you think of your brand? What words come to mind when you think of your client’s brand? There are words that describe exactly who you are. What you are aiming to be for your client. What are those words? These eight words describe my brand perfectly. They not only describe my clients but it describes the work I do for them. These words are the overall themes that I pull from when executing PR. Luxury is at the top of the list. Whether it is the actual brand I am working with or the energy at an event. I always want luxury to be a part of the plan. Professionalism is a must have. I read and reread emails to make sure there are no typos. I aim to never be late and I always try to be over prepared, whether it’s an […]