In this edition of you need a publicist, let’s talk Uber. Wow. So, a few weeks ago the saga began. Uber placed themselves right in the middle of the NYC taxi drivers strike, in essence disrespecting the taxi drivers and seeming unsupportive of the cause. Next, Uber released an odd social message addressing the issue when the backlash began. There should have been a formal respectable statement. The backlash began. Reports showed that over 200,000 people deleted the Uber app following the #deleteUber hashtag. The CEO then released a public statement as an explanation. The public felt it was too little too late. Shortly thereafter, the CEO dropped out of the new administration’s business committee. Interesting timing giving the stance Uber expressed just a few days earlier. Did the CEO drop out because he no longer believed in the ethics and the morals of the new administration or was it […]
As true fashion lovers we all have our favorites. Vogue is like a bible to many girls and reading our favorite magazine while zipping around the city is as important as our daily workout. I have favorite fashion designers, fashion books, fashion magazines and fashion hashtags. I use these as inspiration, for educational purposes and I always love to know what is happening in the world of fashion. Here are my Fashion basics. As necessary as black and white statement pieces in every gals wardrobe! Designers Emilio Pucci Kenzo Dior Kate Spade Alexander McQueen Books The Little Dictionary of Fashion Dior by Dior How To Be Parisian Wherever You Are Coco’s World Champagne Supernovas Magazines Vogue Elle Harper’s Bazaar GQ Vanity Fair Hashtags Vintage OOTD Outfit Styleinspo Fashionista Tell me about some of your fashion basics!
What words come to mind when you think of your brand? What words come to mind when you think of your client’s brand? There are words that describe exactly who you are. What you are aiming to be for your client. What are those words? These eight words describe my brand perfectly. They not only describe my clients but it describes the work I do for them. These words are the overall themes that I pull from when executing PR. Luxury is at the top of the list. Whether it is the actual brand I am working with or the energy at an event. I always want luxury to be a part of the plan. Professionalism is a must have. I read and reread emails to make sure there are no typos. I aim to never be late and I always try to be over prepared, whether it’s an […]
I love to read. I have my favorite blogs and digital magazines that I read every day and I read a book or two a month. I read all kinds of books. I love learning about a new topic or gaining more insight on a topic that I am familiar with. As a Publicist it is super important to read. You need to stay abreast of the happenings in the field and in your niche particularly. It is the basics. For me, that’s amazing. I get to read about Fashion and Art! I have taken the liberty to create a list of must reads for any Publicist and any aspiring Publicist. Leave your Mark by Aliza Licht Ready to Launch by Jeff Walker. Tipping Point by Malcolm Gladwell Crystallizing Public Opinion by Edward L. Bernays. How to Win Friends and Influence People by Dale Carnegie. I have almost completed the […]
Would you rather read directions about how to do something or read directions and have visuals? Most people would love to have visuals. Whether you are putting together a piece of furniture or trying to figure out a small creative project, having visuals and directions makes the process easier. The PR world is no different. Visuals Rule. People love visuals and it is a scientific fact that people process visual information 60,000 times faster than text. Visuals help decode text and advance comprehension and retention. Images also engage the imagination. Isn’t that what us creatives want; to evoke thoughts and emotions? Here are a few fun and simple ideas for visuals that you can start implementing for your clients and your personal brand right away. Blog photos Instagram photos Snapchat videos YouTube videos Infographics Let me know what method you choose and what works best!
What is your favorite social platform? Instagram is adorable. I love all of the creative and gorgeous images but, Twitter is my absolute favorite. There are so many intelligent and diverse people on Twitter and the platform makes it easy to find information about their brand. Each Twitter handle has a bio and their other social is usually listed as well. After reading the first few tweets on a Twitter handle you can identify a contact’s brand tone and identify their interests. Once you find a contact of interest you can easily follow them and in a way become a part of their network. Twitter is great for connecting people and brands. Are you throwing a public event? Use a local hashtag to find people that may be interested in attending. Are you in search of a venue? Go to a venue’s Twitter handle for real images and read their […]