I love to read. I have my favorite blogs and digital magazines that I read every day and I read a book or two a month. I read all kinds of books. I love learning about a new topic or gaining more insight on a topic that I am familiar with. As a Publicist it is super important to read. You need to stay abreast of the happenings in the field and in your niche particularly. It is the basics. For me, that’s amazing. I get to read about Fashion and Art! I have taken the liberty to create a list of must reads for any Publicist and any aspiring Publicist. Leave your Mark by Aliza Licht Ready to Launch by Jeff Walker. Tipping Point by Malcolm Gladwell Crystallizing Public Opinion by Edward L. Bernays. How to Win Friends and Influence People by Dale Carnegie. I have almost completed the […]
Would you rather read directions about how to do something or read directions and have visuals? Most people would love to have visuals. Whether you are putting together a piece of furniture or trying to figure out a small creative project, having visuals and directions makes the process easier. The PR world is no different. Visuals Rule. People love visuals and it is a scientific fact that people process visual information 60,000 times faster than text. Visuals help decode text and advance comprehension and retention. Images also engage the imagination. Isn’t that what us creatives want; to evoke thoughts and emotions? Here are a few fun and simple ideas for visuals that you can start implementing for your clients and your personal brand right away. Blog photos Instagram photos Snapchat videos YouTube videos Infographics Let me know what method you choose and what works best!
What is your favorite social platform? Instagram is adorable. I love all of the creative and gorgeous images but, Twitter is my absolute favorite. There are so many intelligent and diverse people on Twitter and the platform makes it easy to find information about their brand. Each Twitter handle has a bio and their other social is usually listed as well. After reading the first few tweets on a Twitter handle you can identify a contact’s brand tone and identify their interests. Once you find a contact of interest you can easily follow them and in a way become a part of their network. Twitter is great for connecting people and brands. Are you throwing a public event? Use a local hashtag to find people that may be interested in attending. Are you in search of a venue? Go to a venue’s Twitter handle for real images and read their […]
Being able to share analytics with your clients is essential. Once you have reached out to your contacts and landed a few placements you want to show exactly what you have been up to. You also want to create a clear and concise report to share with your client. Do you currently have a resource for this? If not no need to worry, I have done the work for you! Mentions.com is the perfect platform to track social mentions, find Influencers, manage your community, collaborate with your team and measure analytical results. Within in the Mention.com platform you can track all of your Facebook, Instagram and Twitter mentions. The platform also scores Influencers within your niche to help you decide on who you would like to work with. The dashboard connects you to all analytics, social and reporting. One of the most amazing things about Mention.com other than the tool […]
I wanted to write a fun and educational piece around fashion. A topic that I have had come up a few times is, the mispronunciation of designer label names. While it’s totally not a big deal, why not perfect the name of your dream label? I was able to find a ton of cute pieces and videos online about the correct way to pronounce some of our favorites. Being that most designer brands are French or Italian they don’t sound the way they look. I definitely wouldn’t recommend correcting anyone that pronounces a label the incorrect way. (Unless it’s your bestie!) However, it’s good for a girl to know. Here are my faves? Mostly, French. Are you surprised?! JEAN-PAUL GAULTIER French label. Pronunciation: zhawn pohl GOH-teeay LANVIN French label. Pronunciation: lahn-VAAN HERMES French label. Pronunciation: air-mez GIVENCHY French label. Pronunciation: zhee-vawn-shee CHRISTIAN LOUBOUTIN French label. Pronunciation: KREEST-yahn loo-boo-TAHN BALENCIAGA French […]
I am always thinking about building and maintaining relationships that clients can benefit from. The relationship with an, “Influencer” has always been very important and the value of the Influencer’s buy-in seems to keep multiplying. Let’s define an Influencer. Influencer – An individual that has above-average impact on a niche. Influencers typically have sway over a market that is important to your brand. An influencer typically has at least a million followers and a Micro-Influencer has between 1,000 and 100,000 followers. My favorite definition of an Influencer comes from Influencer Analysis. Their definition is perfection. Influencers offer new lines of communication. Within social networks existing both online and in the real world, influencers represent points of impact in a calm palm that can carry the ripple effect across the entire audience pond. They therefore, offer an economy of scale for reaching larger groups when broadcasting a message, while also offering […]