Being able to share analytics with your clients is essential. Once you have reached out to your contacts and landed a few placements you want to show exactly what you have been up to. You also want to create a clear and concise report to share with your client. Do you currently have a resource for this? If not no need to worry, I have done the work for you! Mentions.com is the perfect platform to track social mentions, find Influencers, manage your community, collaborate with your team and measure analytical results. Within in the Mention.com platform you can track all of your Facebook, Instagram and Twitter mentions. The platform also scores Influencers within your niche to help you decide on who you would like to work with. The dashboard connects you to all analytics, social and reporting. One of the most amazing things about Mention.com other than the tool […]
I wanted to write a fun and educational piece around fashion. A topic that I have had come up a few times is, the mispronunciation of designer label names. While it’s totally not a big deal, why not perfect the name of your dream label? I was able to find a ton of cute pieces and videos online about the correct way to pronounce some of our favorites. Being that most designer brands are French or Italian they don’t sound the way they look. I definitely wouldn’t recommend correcting anyone that pronounces a label the incorrect way. (Unless it’s your bestie!) However, it’s good for a girl to know. Here are my faves? Mostly, French. Are you surprised?! JEAN-PAUL GAULTIER French label. Pronunciation: zhawn pohl GOH-teeay LANVIN French label. Pronunciation: lahn-VAAN HERMES French label. Pronunciation: air-mez GIVENCHY French label. Pronunciation: zhee-vawn-shee CHRISTIAN LOUBOUTIN French label. Pronunciation: KREEST-yahn loo-boo-TAHN BALENCIAGA French […]
I am always thinking about building and maintaining relationships that clients can benefit from. The relationship with an, “Influencer” has always been very important and the value of the Influencer’s buy-in seems to keep multiplying. Let’s define an Influencer. Influencer – An individual that has above-average impact on a niche. Influencers typically have sway over a market that is important to your brand. An influencer typically has at least a million followers and a Micro-Influencer has between 1,000 and 100,000 followers. My favorite definition of an Influencer comes from Influencer Analysis. Their definition is perfection. Influencers offer new lines of communication. Within social networks existing both online and in the real world, influencers represent points of impact in a calm palm that can carry the ripple effect across the entire audience pond. They therefore, offer an economy of scale for reaching larger groups when broadcasting a message, while also offering […]
2016 was quite the year! I call it – The Year of Clarity -. I couldn’t be happier with the way the year turned out and the experiences I was able to have. France, Germany and Greece were all amazing. I shopped my way through each country and immersed myself in the culture. Art and fashion. I read as much as I could and continued to work on ultimately perfecting my craft as a PR girl. I’ve been inspired by my friends, my family, the books I’ve read and my travels. I am working on some cool things and I can’t wait to share. I’ve missed you guys. Aiming to get back to blogging much more frequently. A big thank you to all of my easygoing clients and my PR friends. Think positive. Smile big and wear heels. And remember, it’s always a fashion show. Always.
I am always looking for inspiration. I get inspiration from art, shopping, social media, my friends and reading. New ways to promote my clients and innovative ideas are priceless. Having more ideas then I know what to do with is a dream of mine. I read constantly. I sometimes read a book a week but I also love to read blogs and articles on some of my favorite sites. I have a list of sites that I check-in with weekly in some cases daily. All of these sites provide me with inspiration to be a better publicist. My “Inspire Me” sites; Artsy – This site is all about art. It gives valuable art advice and it touches on what is next in the art work. GQ – Is like the Mecca of Men’s fashion. If you want boys and fashion, visit GQ. Vogue – Need I say more?! Vogue is […]
I am always interested in new, cool brands and concepts. I was told about The Gramlist and was able to chat with the CEO. Brandon Pearlman is the CEO of The Gramlist. He is amazing, super engaging and fun. His background in fashion and journalism is extensive. If you want to know how, think brands like InStyle and Stylecaster. His innovative ideas and gift to creatively help brands achieve their goals, continues to place him in a league of his own. Introducing The Gramlist… Manifesto The Gramlist exists to surface the new and undiscovered, the next wave of influence. We celebrate emerging and authentic talent on Instagram. The Gramlist is a site that collects a super curated list of influencers in all fields. Think art, music, fashion and lifestyle as well as highlighting influencers in many other spaces. The Gramlist spends quite a bit of time researching brands that are interesting, consistent and engaging […]