I am always thinking about building and maintaining relationships that clients can benefit from. The relationship with an, “Influencer” has always been very important and the value of the Influencer’s buy-in seems to keep multiplying. Let’s define an Influencer. Influencer – An individual that has above-average impact on a niche. Influencers typically have sway over a market that is important to your brand. An influencer typically has at least a million followers and a Micro-Influencer has between 1,000 and 100,000 followers. My favorite definition of an Influencer comes from Influencer Analysis. Their definition is perfection. Influencers offer new lines of communication. Within social networks existing both online and in the real world, influencers represent points of impact in a calm palm that can carry the ripple effect across the entire audience pond. They therefore, offer an economy of scale for reaching larger groups when broadcasting a message, while also offering […]
2016 was quite the year! I call it – The Year of Clarity -. I couldn’t be happier with the way the year turned out and the experiences I was able to have. France, Germany and Greece were all amazing. I shopped my way through each country and immersed myself in the culture. Art and fashion. I read as much as I could and continued to work on ultimately perfecting my craft as a PR girl. I’ve been inspired by my friends, my family, the books I’ve read and my travels. I am working on some cool things and I can’t wait to share. I’ve missed you guys. Aiming to get back to blogging much more frequently. A big thank you to all of my easygoing clients and my PR friends. Think positive. Smile big and wear heels. And remember, it’s always a fashion show. Always.
I am always looking for inspiration. I get inspiration from art, shopping, social media, my friends and reading. New ways to promote my clients and innovative ideas are priceless. Having more ideas then I know what to do with is a dream of mine. I read constantly. I sometimes read a book a week but I also love to read blogs and articles on some of my favorite sites. I have a list of sites that I check-in with weekly in some cases daily. All of these sites provide me with inspiration to be a better publicist. My “Inspire Me” sites; Artsy – This site is all about art. It gives valuable art advice and it touches on what is next in the art work. GQ – Is like the Mecca of Men’s fashion. If you want boys and fashion, visit GQ. Vogue – Need I say more?! Vogue is […]
I am always interested in new, cool brands and concepts. I was told about The Gramlist and was able to chat with the CEO. Brandon Pearlman is the CEO of The Gramlist. He is amazing, super engaging and fun. His background in fashion and journalism is extensive. If you want to know how, think brands like InStyle and Stylecaster. His innovative ideas and gift to creatively help brands achieve their goals, continues to place him in a league of his own. Introducing The Gramlist… Manifesto The Gramlist exists to surface the new and undiscovered, the next wave of influence. We celebrate emerging and authentic talent on Instagram. The Gramlist is a site that collects a super curated list of influencers in all fields. Think art, music, fashion and lifestyle as well as highlighting influencers in many other spaces. The Gramlist spends quite a bit of time researching brands that are interesting, consistent and engaging […]
What do Mountain Dew, Pizza Hut and Red Lobster have in common? A gnarly social media manager! A social media manager guides the social media presence of a brand. Mountain Dew’s social media manager killed the naysayers with super fun comebacks during the Superbowl. People aren’t into the #puppymonkeybaby? They get it, but no reason to miss out on amazing exposure for the brand. Ride the social wave! Beyonce. Need I say more? Her fabulous new song #Formation came out last week and she performed it at the Superbowl this past weekend. In the song Beyonce shouts out Red Lobster and they take the shout out and run. Superbowl night Red Lobster mentioned Beyonce and Formation in a million tweets and went as far as saying that they will rename their famous biscuits to be called, “Bey’s biscuits”. Can you say RIDIC free promotion?! Red Lobster went viral Superbowl night. […]
What exactly is Visual Storytelling? I found this definition online at Eicar International Film and Television School and it is perfection. Visual Storytelling – Communicating visually in forms that can be read or looked upon. A story is most visual when ideas and emotions are expressed through performance and aesthetics as opposed to dialogue. Visual Storytelling is a way to way to share a brand in a clear, concise and consumable way. A few examples of visual stories can be animation, illustrations, infographics, photography or video. Visual storytelling has become so popular because we are now living in an era where information is everywhere and everyone is moving super-fast. We all want everything bigger, better and quicker. Visual Storytelling works for the same reason that Instagram and Twitter work. Images are everything. If there is a way for a brand to truly explain what their product is or who they […]