PR Daily and I!

It is always amazing to be asked your thoughts on your field. However, when you get to contribute to a piece on one of your favorite global PR sites, it’s amazing! PR Daily is one of if not my absolute favorite PR site. Their topics cover crisis management, media relations, social media and even writing. I contributed to a piece about 12 Communications lessons learned from Monopoly. I thought the topic idea was really cool and original. I love the idea of connecting two seemingly different topics to create a concept that is relatable. See what I thought here. Thank you PR Daily!

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J’Adore Instagram.

Instagram is an amazing PR tool. It is a great way to share your products and to represent your brand with the exact aesthetic that you want people to take from your brand. Is your brand luxury, artistic or bold; you can take and share images that are just that. Instagram is the perfect way for a brand to interact with the public directly. It helps solidify the relationship between the brand and the public. This relationship is priceless. Every brand should post on Instagram daily. Here are four reasons why every business should be on Instagram; 1. Product Showcase made simple. – It gives a brand the opportunity to share cool images of their products. Whether you product is a book, music or a fabulous pair of shoes there is a way to share your favorite parts of your brand with the marketplace. 2. What is really going on? […]

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Destined To Be A PR girl.

We all had dreams as little girls. My dreams always looked different from my sisters, my older cousins and my girls or what I watched on TV. While most everyone’s ideal was getting married, being pregnant or finding someone to support those two. I wanted to be happy, independent and an exceptional businesswoman. Yes, even at like 10. I pictured working super hard to be able to do all of the things I wanted to do; like shop, travel and learn to ride English. I pictured myself stomping around the city in adorable heels and huge shades with innovative concepts floating around in my head and the perfect pen and pad to jot them down. (Hello IPad!) It is the way I saw myself. I know my passion to be a businesswoman has a lot to do with my ultimate life goal of being able to always take care of […]

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A zebra and a feature.

Happy Fall! I was recently featured on PR Zebra giving my thoughts on Best PR Practices. I am honored to be featured on such a great site. I have a super long list of best practices. Below are a few of my faves;

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Hello, My Name Is.

Pitching is huge. It is without a doubt one of the most important responsibilities of a PR professional. You want to make sure you are being proactive and professional. After you do your research, build relationships and craft the perfect email, it is time to send your email to the journalist. Address the recipient by name. Think about how you would like to be addressed if an email ended up in your inbox. It is important to address the person who you are sending the email to directly by name, if possible. It sounds obvious, right?! It is not so obvious. Pitch emails are sent out every day with someone else’s name in the body or better yet a – {Name Here} area mistakenly left somewhere in the email. Take a few extra minutes and search for a name. Review their website. Create a Google search. Find the name! The […]

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Looping and Playing with Vine.

Social media is amazing. I am constantly reminding my clients about the value of social media. Social media platforms are in essence very strong branding and marketing tools and they are FREE! You have to be organized when it comes to posting and sharing. You also need to be consistent but, if you are up to that challenge social media can be a great resource to build a brand and potentially your business. There is always a new social media platform popping up or new information about an existing platform. Vine is a not so new social media platform that I recently started reading about. I learned that 57% of Vine users are women. That statistic stood out to me since the target audience for most of my clients are women. As a publicist, a light bulb went off as it relates to valuable ways to utilize Vine. Here is […]

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