A Magazine in Your Pocket

A podcast is a digital audio file made available for download from the internet to a computer or portable media player. In essence it is taken from the internet and placed in your pocket. Since we all like to do everything on the go this is an amazing way to allow listeners to hear their favorite content while heading to work, working out or shopping. A podcast is fresh and creative content that can be shared in another way. One of the coolest things about a podcast is the opportunity to subscribe to a podcast feed and receive fabulous podcasts automatically. It’s super convenient and with no effort, your audience will know your take on all of the top happenings in your field from your perspective. I have come up with my top five reasons to start your own Podcast! 1. Your voice is a way to personally connect with your audience. 2. […]

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Gracefully Competitive

A podcast is a digital audio file made available for download from the internet to a computer or portable media player. In essence it is taken from the internet and placed in your pocket. Since we all like to do everything on the go this is an amazing way to allow listeners to hear their favorite content while heading to work, working out or shopping. A podcast is fresh and creative content that can be shared in another way. One of the coolest things about a podcast is the opportunity to subscribe to a podcast feed and receive fabulous podcasts automatically. It’s super convenient and with no effort, your audience will know your take on all of the top happenings in your field from your perspective. I have come up with my top five reasons to start your own Podcast! 1. Your voice is a way to personally connect with your audience. 2. […]

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Impressionism and PR

An impression is the number of times an ad is displayed within a webpage by a visitor; think in terms of how many times a page is located and loaded. It is a rough estimate of how many people an advertisement is reaching. An ad impression is the same as ad exposure and in PR we LOVE exposure. Measuring and analyzing ad impressions can help quantify the power of a PR campaign. When trying to compute the value of an ad you have to take into consideration the cost of advertising and divide it by the number of impressions that your report speaks to. That will give you the Cost per Impression. Advertising cost/ Number of Impressions = Cost per impression Impressions are counted by a server. The server supports the ads and creates and ad report. An ad report lists the number of total times of impression of the ad, which in […]

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Will You Marry Me?

Engagement at its best. Facebook is a beast. It is a leader in Social Media, Communications, Technology, Innovation and various other areas. It can be an amazing tool for a client from a business standpoint. It is a very valuable and fairly simple way to interact with your target audience on a regular basis. If done correctly and strategically you can become a part of your target audience’s daily routine, and you can do so without randomly popping up or bombarding them with junk mail. Engaging with your customers is extremely important. Here are some of the best ways to do so with Facebook; Include photos. Be clear and concise. Ask questions. Post late in the work week. Run contests! Offer discounts! With a very small time commitment and a strategic plan of death, Facebook can become a significant part of your PR plan and the cost is ZERO! Take some time to think about how you want […]

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Zip Your Lips and Educate

Pitching. We have all done it and will continue to do it. It’s a huge part of what a PR girl does. There is immense value in deciding who to reach out to and to do it in the most appropriate way. Keeping in mind that the process of deciding who to pitch to is so important; how you pitch is just as important. Look at pitching as a little less talking directly about the benefits and or “selling” the product and more about educating the public and media about your client. Educating being the operative word! Be extremely well versed on your client and be prepared to answer questions. Give them the real facts. Speak branding ideals and explain the connection you had in mind. You add value to the brand by educating and not just pitching. Educating is also a great way to create a loyal customer. You have in […]

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Inspire. Evoke. Connect.

Do you think Storytelling has a place in PR? I do! Storytelling is a fabulous way to directly connect with your target audience on a deeper level. A true, interesting, relatable story is inspiring. Maybe your client had an incredible story behind why they created their brand. They felt it was a gap in the industry. They wanted to solve a particular issue. Or, maybe they have a super inspiring customer that truly speaks to their branding ideals. These are all good opportunities to involve Storytelling in your overall PR strategy. When creating a story ask yourself; Who are the people involved with your product or your brand. What are they all about? Do you want to highlight the brand? Or a customer? Does it engage your target audience? Will their story resonate with your target audience? Also, give some thought to what’s going on in your market today. Are there any […]

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