Some things are worth fighting for. The last size in the shoe you must have. Chocolate. Expressing yourself at the right time. Being able to complete a sentence without being interrupted. Sometimes you have to fight The Good Fight. Other times, you don’t. As a publicist there will be times when you have a great meeting and never hear back. An editor makes a promise and doesn’t come through. You pitch and never hear back. Should you stop pitching? No! Of course not, refine your pitch terms and keep pitching. No one likes rejection but it’s about perspective, yeah? I try to always look on the bright side. Maybe that wasn’t going to be the perfect situation. The right publication. The right business relationship. In PR (and life, in my opinion) the best option is to learn and keep trying. You have to keep trying. Fight for what you want. […]
I have been featured on the new adorably redesigned site, The Blog Guide. Click here to find my newest piece all about creative inspiration. I am an inspired type of girl. I am regularly inspired by fashion, art, music and things that I read. Inspiration is a necessity to me. What inspires you when you need to be creative?
YouTube is an incredible way to help your clients create brand awareness and gain exposure. We all know what YouTube is. We have watched Beyonce’s newest video 7/11 (*waves a pink flag*) or Kanye West’s Katrina moment on the video-sharing website. However, when you think of putting a PR strategy in place for your client, is YouTube a part of the plan? Facebook, Twitter and Instagram, check. Is YouTube in the equation at all? Let me explain why it should be. Why YouTube? Video is fascinating. Most people love to people watch and a video is the perfect way to give your client’s audience and fans a look into their brand. It is also a great way to share customer feedback, reviews and praise with the public. In turn creating content that is generated by the public for the public. YouTube videos are also extremely shareable. Links are easily included […]
Being able to be creative is an excellent trait to have as a Publicist. Creativity allows you to see things from an artistic perspective and to act on what you know or have learned in an innovative way. From a business perspective being creative can help you stay ahead of the competition. Maybe you have a new way to organize your information to make it easier to share with your target audience. Or you have an idea for a cool event that can catapult your client into a new market. Creativity allows you to explore things outside of your “normal” realm with enthusiasm. Being creative also allows you to be open to the great ideas that others have to offer. Maybe, for the last five years your organization has used a dated project management system. You have a meeting and a new employee suggests a new system that will allow for […]
I have recently been given the opportunity to write about PR on other websites. Pretty awesome, yeah? I adore the idea of being able to spread my ideas and PR style to people that I wouldn’t necessary touch with my normal outreach. Spreading the PR Love. I have most recently collaborated with The Official Blog Guide. The Official Blog Guide is a fabulous site for bloggers. It includes tips and ideas to help bloggers create the blog of their dreams! Read my piece all about Social Media management tools here!
Direct Response Marketing is amazing. It is a style of Marketing that aims to touch an exact audience and evoke an immediate response that pushes directly to your client. The goal of any Direct Response marketing piece is to touch a very specific audience and provoke them to buy in or at least inquire more. Once your target audience responds, your client can track and measure their interaction. A Direct Response Marketing piece typically looks like an editorial ad. The image and layout is fun, compelling and or inspiring. The copy should be concise, persuasive and directive. It usually focuses on a specific offer. The collateral always allows for instant feedback. The feedback could be to make a decision or to act now by calling a number, sending an email, visiting a webpage or clicking on a link. The coolest thing about Direct Response Marketing is you know what worked and what […]