The Fabulous Evolution of Video.

YouTube is an incredible way to help your clients create brand awareness and gain exposure. We all know what YouTube is. We have watched Beyonce’s newest video 7/11 (*waves a pink flag*) or Kanye West’s Katrina moment on the video-sharing website. However, when you think of putting a PR strategy in place for your client, is YouTube a part of the plan? Facebook, Twitter and Instagram, check. Is YouTube in the equation at all? Let me explain why it should be. Why YouTube? Video is fascinating. Most people love to people watch and a video is the perfect way to give your client’s audience and fans a look into their brand. It is also a great way to share customer feedback, reviews and praise with the public. In turn creating content that is generated by the public for the public. YouTube videos are also extremely shareable. Links are easily included […]

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Creative Creatures

Being able to be creative is an excellent trait to have as a Publicist. Creativity allows you to see things from an artistic perspective and to act on what you know or have learned in an innovative way. From a business perspective being creative can help you stay ahead of the competition. Maybe you have a new way to organize your information to make it easier to share with your target audience. Or you have an idea for a cool event that can catapult your client into a new market. Creativity allows you to explore things outside of your “normal” realm with enthusiasm. Being creative also allows you to be open to the great ideas that others have to offer. Maybe, for the last five years your organization has used a dated project management system. You have a meeting and a new employee suggests a new system that will allow for […]

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Spreading the PR love

I have recently been given the opportunity to write about PR on other websites. Pretty awesome, yeah? I adore the idea of being able to spread my ideas and PR style to people that I wouldn’t necessary touch with my normal outreach. Spreading the PR Love. I have most recently collaborated with The Official Blog Guide. The Official Blog Guide is a fabulous site for bloggers. It includes tips and ideas to help bloggers create the blog of their dreams! Read my piece all about Social Media management tools here!

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A Direct Lady

Direct Response Marketing is amazing. It is a style of Marketing that aims to touch an exact audience and evoke an immediate response that pushes directly to your client. The goal of any Direct Response marketing piece is to touch a very specific audience and provoke them to buy in or at least inquire more. Once your target audience responds, your client can track and measure their interaction. A Direct Response Marketing piece typically looks like an editorial ad. The image and layout is fun, compelling and or inspiring. The copy should be concise, persuasive and directive. It usually focuses on a specific offer. The collateral always allows for instant feedback. The feedback could be to make a decision or to act now by calling a number, sending an email, visiting a webpage or clicking on a link. The coolest thing about Direct Response Marketing is you know what worked and what […]

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A Magazine in Your Pocket

A podcast is a digital audio file made available for download from the internet to a computer or portable media player. In essence it is taken from the internet and placed in your pocket. Since we all like to do everything on the go this is an amazing way to allow listeners to hear their favorite content while heading to work, working out or shopping. A podcast is fresh and creative content that can be shared in another way. One of the coolest things about a podcast is the opportunity to subscribe to a podcast feed and receive fabulous podcasts automatically. It’s super convenient and with no effort, your audience will know your take on all of the top happenings in your field from your perspective. I have come up with my top five reasons to start your own Podcast! 1. Your voice is a way to personally connect with your audience. 2. […]

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Gracefully Competitive

A podcast is a digital audio file made available for download from the internet to a computer or portable media player. In essence it is taken from the internet and placed in your pocket. Since we all like to do everything on the go this is an amazing way to allow listeners to hear their favorite content while heading to work, working out or shopping. A podcast is fresh and creative content that can be shared in another way. One of the coolest things about a podcast is the opportunity to subscribe to a podcast feed and receive fabulous podcasts automatically. It’s super convenient and with no effort, your audience will know your take on all of the top happenings in your field from your perspective. I have come up with my top five reasons to start your own Podcast! 1. Your voice is a way to personally connect with your audience. 2. […]

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