Zip Your Lips and Educate

Pitching. We have all done it and will continue to do it. It’s a huge part of what a PR girl does. There is immense value in deciding who to reach out to and to do it in the most appropriate way. Keeping in mind that the process of deciding who to pitch to is so important; how you pitch is just as important. Look at pitching as a little less talking directly about the benefits and or “selling” the product and more about educating the public and media about your client. Educating being the operative word! Be extremely well versed on your client and be prepared to answer questions. Give them the real facts. Speak branding ideals and explain the connection you had in mind. You add value to the brand by educating and not just pitching. Educating is also a great way to create a loyal customer. You have in […]

Continue Reading

Inspire. Evoke. Connect.

Do you think Storytelling has a place in PR? I do! Storytelling is a fabulous way to directly connect with your target audience on a deeper level. A true, interesting, relatable story is inspiring. Maybe your client had an incredible story behind why they created their brand. They felt it was a gap in the industry. They wanted to solve a particular issue. Or, maybe they have a super inspiring customer that truly speaks to their branding ideals. These are all good opportunities to involve Storytelling in your overall PR strategy. When creating a story ask yourself; Who are the people involved with your product or your brand. What are they all about? Do you want to highlight the brand? Or a customer? Does it engage your target audience? Will their story resonate with your target audience? Also, give some thought to what’s going on in your market today. Are there any […]

Continue Reading

Wǒ ài Zhōngguó!

PR in China is booming! With an estimated worth well into the billions and consistent growth of 20% per year, PR in China continues to get better and better. The opportunities are boundless. Like with many things from country to country practices vary, and as it relates to PR in China versus PR in America the differences are quite clear. (Research the unethical practices, that none of us would touch!) I’ve learned that Communicating with the media in China is much more formal; champagne, dinners and schmoozing. Also, when a press release is sent out like in America follow up is necessary. However, you must plan all events as far out as possible and follow up to confirm the media is participating a week before the event. The style of an actual press release is clear and concise. Which is already the style I use! Nothing overly dramatic or salesy. They want […]

Continue Reading

When Surveys met PR and created Buzz

In PR it is important to be creative. You have to think of innovative ways to help build a brand, maintain a perfect public image, engage your audience and create new enthusiasts. Surveys are the perfect way to ask the important questions and get a clear answer. In addition to all of your other PR strategies, surveys are a great addition. With a survey you are connecting directly with your target audience by asking what they like, don’t like, need or even agree with. The answers that your target audience provides can help a brand focus on specifically what the target audience values. Once a survey is complete you can use the findings to create buzz and further visibility for your client; create a press release, write a blog or send out a tweet about exactly what the findings are. The amazing thing about a survey is it that it provides you […]

Continue Reading

Reach Out and Touch Someone!

A media outreach is one of the most important things you will do for your client. At least initially. A media outreach is when reach out to very specific press to get the buzz out about your client. You gather solid contact information for the press that you will reach out to and call or email them directly. Research – Aim for real email addresses. I have made the mistake of thinking an email that starts with “info” will end up in the right hands. However, that is not always the case. The better the email address, the better your outreach. Always look for a direct email address. Go a step further and learn about what the blogger, journalist or writer typically covers. If your client is an artist and you reach out to a writer that covers art, that’s great. However, if your client is a Contemporary artist and the writer typically […]

Continue Reading

Shining at SUNdance

I had the opportunity to attend Sundance in gorgeous Park City, Utah this past week to do PR. It was amazing. The prep for Sundance began as soon as I got back from Paris, France. Press releases, media outreach, sponsor and vendor management and guest lists galore! Our programming included morning yoga, daytime lounges, parties (private) on Main Street and at Deer Valley Lodges, panels and dinners parties. Like most industries the need for PR in the Entertainment industry is of course necessary, but it has to be executed professionally and thoughtfully to make an impact. It is pretty cool how the role of a Publicist is constantly changing. You have to wear so many hats in order to pull off a fabulous event, from an idea or initial concept to prepping security on the party guidelines. Our events were at capacity (and beyond) every night and we all learned […]

Continue Reading