Shining at SUNdance

I had the opportunity to attend Sundance in gorgeous Park City, Utah this past week to do PR. It was amazing. The prep for Sundance began as soon as I got back from Paris, France. Press releases, media outreach, sponsor and vendor management and guest lists galore! Our programming included morning yoga, daytime lounges, parties (private) on Main Street and at Deer Valley Lodges, panels and dinners parties. Like most industries the need for PR in the Entertainment industry is of course necessary, but it has to be executed professionally and thoughtfully to make an impact. It is pretty cool how the role of a Publicist is constantly changing. You have to wear so many hats in order to pull off a fabulous event, from an idea or initial concept to prepping security on the party guidelines. Our events were at capacity (and beyond) every night and we all learned […]

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